Datejust 31mm 278274 Floral
£9,750
Why Buy This Watch?
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Discontinued Model: Increasingly rare, especially with the blue floral diamond dial
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Complete Set: Includes boxes, manuals, tags, wallet, and 2023-dated warranty card
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Excellent Condition: Virtually like new and under Rolex international warranty
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Beautiful Design: Unique floral dial with subtle diamond detailing
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Versatile Size: 31mm case perfect for everyday elegance
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Rolex Heritage: A timeless piece backed by legendary craftsmanship
Whether you’re celebrating a milestone or simply investing in timeless luxury, this Rolex Lady Datejust 278274 is a standout choice.
Rolex Lady Datejust 278274 – 2023 Discontinued Model with Blue Floral Diamond Dial
We are delighted to offer this now discontinued Rolex Lady Datejust 278274, a rare opportunity to acquire a nearly-new model with standout aesthetics and full documentation. Presented in excellent working order and condition, this 2023 piece includes its inner and outer boxes, white swing tag, manuals, wallet, and warranty card dated February 2023—with over 2.5 years remaining on the international Rolex warranty.
Key Features:
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Model: Rolex Lady Datejust 278274
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Case Size: 31mm stainless steel
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Bezel: 18k white gold fluted bezel
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Dial: Blue floral motif dial with scattered factory-set diamonds
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Hands: Silver-tone
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Date: At 3 o’clock with Cyclops lens
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Crystal: Scratch-resistant sapphire crystal
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Movement: Automatic Caliber 2236 with a 55-hour power reserve
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Water Resistance: 100 meters
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Bracelet: Full-length Rolex Oyster bracelet with folding clasp
Our View
This Lady Datejust 278274 stands out with its stunning floral dial and diamond accents, offering a fresh, feminine twist on a classic Rolex design. Discontinued and becoming increasingly difficult to source in this configuration, it’s not just a watch—it’s a future collectible. With a 2023 warranty card and immaculate condition, it’s ideal for anyone seeking both luxury and long-term value.
Buying a Watch
We make every effort to give you peace of mind & provide all the information we can get about every purchase.
Fair
We offer a fair way to buy, sell & invest in watches by combining a low-cost business model & low margins. We will always give you a full history whenever possible.
Friendly
We believe buying or selling a watch should be like dealing with a friend. We're always honest and transparent in our dealings, even if it means sending you to a competitor.
Ethical
It’s not all about profit. We always strive to do business ethically, be environmentally responsible and make a difference to the causes we support.
Still Have a Question?
Contact UsDatejust 31mm 278274 Floral
£9,750
Why Buy This Watch?
-
Discontinued Model: Increasingly rare, especially with the blue floral diamond dial
-
Complete Set: Includes boxes, manuals, tags, wallet, and 2023-dated warranty card
-
Excellent Condition: Virtually like new and under Rolex international warranty
-
Beautiful Design: Unique floral dial with subtle diamond detailing
-
Versatile Size: 31mm case perfect for everyday elegance
-
Rolex Heritage: A timeless piece backed by legendary craftsmanship
Whether you’re celebrating a milestone or simply investing in timeless luxury, this Rolex Lady Datejust 278274 is a standout choice.
In stock
Free delivery
14 day returns
12 Month Guarantee
| Gender | Ladies |
|---|---|
| Model | Datejust 31mm |
| Model No. | 278274 |
| Stock Number | CHW6249 |
| Manufactured year | 2023 |
| Condition | Very good |
| Material | Stainless Steel |
| Movement | Automatic |
| Case size | 31mm |
| Dial Colour | Blue |
| Strap Design | Oyster |
| Box | Yes |
| Paperwork | Yes |
Great Reasons To Buy From Us
Pricing
We price competitively, aiming to sell quickly, keeping the cash flow moving. We will pass on the savings from our low-cost, low-margin business model.
Fully Inspected
Our in house watchmaker personally inspects every watch & only once a watch meets our high inspection standards is it ready for sale, All watches are sold with a 12 month guarantee.
Honest
What you see is what you get, our photos & descriptions will give you an honest picture of what you are buying, We will give you a full history whenever possible.
Quick & Easy
Free next day UK delivery, fully insured. Worldwide fast shipping.













